Top brand uses art to get creative juices flowing

MRCM share / 2019-12-28 / Hits(4757)

Pullman Fuzhou Tahoe recently offered a rare treat for art lovers by giving them access to the artwork the brand commissioned from renowned Chinese artist Long Di.

Following a lively art workshop, the hotel in Fuzhou, capital of Fujian province, provided an immersive "Pullman Art Trip" tea break featuring a selection of bites with artistic thrills.

"The comfort level is not the only criterion on which to judge a hotel in this era when people have a mobile life and travel a lot," said Gao Xiao, Pullman Fuzhou Tahoe's director of marketing. "Hotels like us provide an added bonus of bringing immersive experiences to guests." This event was the latest showcase of the Art at Play initiative, from Accor's upbeat contemporary brand Pullman.

The initiative aims to connect guests with contemporary art and encourage them to interact and play with art through their journey with a vibrant yet subtle touch.

According to the hotel, this partnership is a manifestation of Pullman's Art at Play concept, reflecting the Pullman brand and its philosophy of "Our World is Your Playground".

From this month, The Wandering Modernity: Flaneur Collection of Long's paintings, which was officially unveiled on Nov 22 at Pullman Suzhou Zhonghui, is rotating among Pullman properties across China.

A story is told through five of Long's paintings, each of which interprets a unique contemporary social scene embodying the features and promises of the Pullman brand.

For example, Early Bird is an energetic slice of a busy morning as guests rush about, grabbing and going before their busy schedule commences armed with a cup of coffee or tea. Engaged Art captures the atmosphere of an art class, underscoring Pullman's offer of workshops and classes.

Separately, at Pullman Shanghai South, parents and children can follow experienced art instructors step by step in the path to creating their own art pieces during the Art Weekend Lunch.

And Pullman Nanjing Lukou Airport in Jiangsu province launched the program with a cocktail party on Tuesday, followed by exhibition of Long's art piece in the Le Ciel Lobby Lounge.

At Pullman Baotou in the Inner Mongolia autonomous region, guests can enjoy in-room amenities inspired by Long's art pieces.

"At Pullman, our world is your playground and we hope that we can support you in your journey to be at your creative best," a hotel executive said.